NATURAL/ORGANIC cosmetics market in Japan has been growing steadily for the past decade.In 2015, the market scale of NATURAL/ORGANIC cosmetics in Japan is expected to reach JPY 116.5 billion (approx. USD 1 billion), which is up by 5.7% from 2014.
Market scale of NATURAL/ORGANIC cosmetics in Japan (Source: YANO Research)
At COSME TOKYO 2015, one of the most prominent trends was ORGANIC/NATURAL.Reflecting the steady market expansion in Japan and Asia, the number of exhibitors with organic/natural cosmetics has been increasing every year.
Especially international exhibitors are dominant in this category, including many newcomers to the Japanese market from various parts of the world.
