In spite of the ongoing corona pandemic and related problems the 6^th Organic Lifestyle EXPO held from 16^th to 19^th September 2021 was a success with more exhibitors than last year.

 

Outline of the event

The 6^th Organic Lifestyle EXPO and the 2nd SDGs Lifestyle Forum 2021 was again held at the Tokyo Metropolitan Industrial Trade Center Hamamatsuchokan (2F to 5F) in Hamamatsucho, Tokyo.

Continuing from last year, the event was held under the influence of the spread of the new corona infections, but with good hygiene and safety concepts and thoroughly implementing infection control measures, more exhibitors and visitors than last year have gathered this year, and it was full of highlights and activities. It was also a place where various business matchings were conducted. As before OLE was accompanied by a good seminar program with many topics. Because of COVID-19 most presentations were virtual without the presence of speakers and therefore had less visitors. 

The Organic Lifestyle EXPO is one of the largest events in Japan where consumers who are highly interested in natural and organic lifestyles can see, learn, and buy new products.

 

Outline of the event

Name: 6^th Organic Forum JAPAN-Organic Lifestyle EXPO
Theme: Promoting Organic 3.0-Toward the Realization of Sustainable Development Goals SDGs
Date: September 16th (Thursday), 17th (Friday), 18th (Saturday), 2021/3 days
Hours: 10: 00-17: 00
Organized by: General Incorporated Association Organic Forum Japan (OFJ)
Support: Ministry of Agriculture, Forestry and Fisheries, Ministry of the Environment, prefectures, cities, associations and companies.

Fact & Figures of OLE 2021 and OLE 2020

Exhibitors (2020)	Booths (2020)	Foreign Exhibitors	Visitors (2020)	Virtual Expo (2020)		Notes
204 (107)	207 (132)	0 (3)	Thu. sunny & cloudy  3,996 visitors Fri. cloudy & rainy 3,557 visitors Sat. rainy, 2,853 visitors (10,185)	8 (15)		The first two days focus of business visitors and the last day on the general public.   Virtual exhibitions and events are a useful supplements, but cannot replace physical events with face-to-face contacts.

The 7^th Organic Lifestyle EXPO is scheduled for September 2022 at the same venue.

 

Organic Food EXPO 2021/2022

The 4^th Organic Food Show was held from 23^rd to 25^th April 2021 under the roof of FABEX at Tokyo Big Sight. FABEX is a major B2B trade fair for food and beverages.

Facts and Figures

Exhibitors (2021)	Booths	Targets for 2022	Notes
17	21	The Organizer OFJ is planning for an increase of 50% or more.	This is a B2B event for business people, buyers and media. The general public is in principle not admitted.

The 5^th Organic Food Show is scheduled for 13^th to 15^th April 2022 at the same venue.

 

OUTLOOK

The continued growth of OLE will depend on the following factors:

◆ Whether and when COVID-19 will be under control.

Until now Japan has much fewer COVID cases than many other countries. Most people observe the recommended caution and protection measures and are willing to get vaccinated. The number of people opposing vaccinations is small compared to Western countries. Daily life is almost like normal, but many people worry about the future.